Selkirk Sub Brands Explained (SLK, Ava Lee, Selkirk LABS)

Exploring the Different Paddle Brands of Selkirk Sport

Selkirk Sport has been a trailblazer in the pickleball industry since its inception in 2013. Founders Rob and Mike Barnes, along with their father Jim, combined their love for sports and the great western outdoor leisure lifestyle to establish a brand that is synonymous with innovation, design, and unmatched performance. The company's commitment to pushing the limits is evident in their high-performance products, backed by an unprecedented lifetime warranty.

A shining example of Selkirk's commitment to innovation is the AMPED line, the first thick core paddle in Pickleball. Other popular paddles include the Vanguard 2.0 Invikta and Power Air Epic. These pickleball paddles, priced between $150 to $250, cater to everyone from the pickleball enthusiast to the elite tournament veteran.

SLK: Pickleball For All

Selkirk's commitment to inclusivity and value is embodied in the SLK line. Designed to bring Pickleball and performance technology to a wider audience, the SLK paddles offer unmatched value to performance. With prices ranging from $60 to $140, the SLK line is a perfect entry point for newcomers to the sport or those looking to upgrade their gear. The SLK Halo and Evo, for instance, offer affordable raw carbon fiber quality and a 1-year warranty.

Ava Lee: For The Ladies

Ava Lee, a sub-brand of Selkirk, is a unique line that caters specifically to the women of Pickleball. By uniting high-performance court fashion with comfort, quality, and wearability, AvaLee meets the needs of modern women everywhere. It represents a fusion of function, fit, and fashion, ensuring that women players don't have to compromise on any aspect.

Selkirk LABS: For the Innovators

Lastly, the Selkirk LABS line represents the innovative, experimental branch of Selkirk Sport. This division is dedicated to testing new materials, technologies, and designs, and has contributed significantly to the development of the Power Air series, known for its industry-leading spin and power.

In conclusion, each of Selkirk's paddle lines offers unique selling points. From the high-performance main line to the budget-friendly SLK line, the women-centric Ava Lee line, and the innovative LABS line, there's something for every pickleball player. We encourage you to visit the Selkirk Sport website, follow their social media channels, and try out the paddles for yourself. Experience the Selkirk difference today!