Selkirk Sport - We Are Pickleball

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We Are Pickleball.

We are family-owned Located in the beautiful Northwest, overlooking the Selkirk Mountains where we have chosen to name our business after the reflection and the influences this region has.

Selkirk Sport is the leading manufacturer of pickleball equipment that keeps uncompromising quality at the heart of everything we do. Through our top-notch equipment and unwavering support for community programs, our mission is to redefine the way the world views pickleball. Since our founding in 2014, Selkirk Sport has continued to invest in the most advanced technology, helping to maintain our position as the market leader in pickleball paddle innovation and technology. Purposely designed by Mike, Rob, and Jim Barnes to offer unrivaled quality, Selkirk has grown from an upstart with 10 employees to an energetic outfit with more than 100 team members in the beautiful Northwest, overlooking the eponymous Selkirk Mountains. Throughout our growth, Selkirk has revolutionized more than 15 made-in-the-USA paddles, added more than 100 athletes to our professional lineup, and participated in countless programs that support innovation and community growth. As a family-run company, we aim to promote the growth of pickleball by highlighting the integrity of the family-oriented, close-knit community at the heart of the sport.

Rob Barnes

ROB BARNES

CO-CEO & CO-FOUNDER

The eldest Barnes brother, Rob is a father first to his two beautiful children Riley and Annie. His wife Lauren — affectionately called “Rob’s Lauren” — works closely with the team. Rob is the brand’s visionary, constantly pushing for the best materials, designs, and technology while striving to continue Selkirk’s “no compromise” quality. As Vice President of Relations, he ensures our paddles and equipment are available to all communities and maintains a close relationship with our sponsored pros. He ensures that all players, both recreational and professional, have the opportunity to play their best by using the best.


Mike Barnes

MIKE BARNES

CO-CEO & CO-FOUNDER

The younger Barnes brother, Mike is a true entrepreneur at heart. As Vice President of Operations, he takes seriously the process of building and maintaining the Selkirk name. Mike’s work philosophy centers on the “principle of doing,” and his role reflects that. He works tirelessly behind the scenes to manage the day-to-day administrative and system details, as well as execute marketing strategies and build the top-notch Selkirk team. Mike prioritizes family time, taking his daughter Ava on daddy-daughter dates and helping his beautiful wife Lauren — affectionately called “Mike’s Lauren” — raise their son Wyatt. Lauren also helps Mike with his Selkirk duties.


Jim Barnes

JIM BARNES

PRESIDENT & CO-FOUNDER

When Jim is not busy as an active father and grandfather to his family, he leads the manufacturing side of Selkirk as Vice President of Production. Jim brings his life experience and fortified work ethic to the brand. He is meticulous in developing every phase of production and ensures that each paddle is truly a premium, high-performance paddle. Jim is always researching new ways to amplify paddle quantity and maximize production efficiency without sacrificing quality. He is truly living his dream: getting to work side-by-side with his children building the best brand in pickleball.


Tom Barnes

TOM BARNES

CO-OWNER & DIRECTOR OF R&D

The youngest of the Barnes brothers, Tom, became part of Selkirk Sport upon transitioning to the USMC Reserves and returning to Coeur d'Alene, ID. The inception of the company occurred while he was enlisted in the Marine Corps. Living in Hayden, ID he is a proud parent of two alongside his wonderful wife, Ella. Tom infuses his passion for technology and advanced manufacturing into developing new materials, equipment & manufacturing approaches for pickleball. At Selkirk, Tom is dedicated to establishing a world-class R&D ecosystem, coupled with a lean, bleeding-edge manufacturing approach, to continually elevate the company's innovation and production standards.



Our Brands

Selkirk Sport logo

SELKIRK SPORT

Founded in 2014, Selkirk Sport is our flagship brand and offers premium, made-in-the-USA pickleball paddles. Selkirk Sport invests in pickleball technology to offer high-quality, cutting edge equipment. Engineered to enhance your game, Selkirk Sport offers equipment and paddles for every skill level and player preference.

SLK By Selkirk logo

SLK BY SELKIRK

SLK by Selkirk combines the latest developments in paddle technology with comfort, balance, and affordability. Because performance, value, and accessibility matter, SLK is committed to bringing pickleball to a larger community by delivering high-quality equipment at an unbeatable price.

AvaLee logo

AVALEE

AvaLee is pickleball’s first paddle and performance apparel line designed exclusively by women for women. Created by sisters-in-law Lauren Bethany Barnes and Lauren Arlyne Barnes — wives of co-founders Mike and Rob Barnes — AvaLee gets its name from the Barnes’ daughters. By uniting high-performance court fashion with comfort and quality, AvaLee represents the future of pickleball: individualized, fashionable, and female.

Selkirk Labs logo

SELKIRK LABS

Selkirk Labs is a first in the industry. Through player involvement and beta testing, Labs invites enthusiasts to join in the quest for pickleball perfection. Selkirk Labs is designed for players who care about pilot testing the latest technology and offering their insights to shape the future of pickleball. Pioneers of US-made pickleball paddles, Selkirk Labs is known for uncompromising quality, revolutionary innovation, and unrivaled creativity.

Selkirk TV logo

SELKIRK TV

Selkirk TV debuted in 2021 as pickleball’s only original and free TV app. Featuring some of the most accomplished players and teachers in the world, programming includes live stream professional tour matches, archived on-demand matches, tips and lessons for players all ages and skill levels, podcasts, and on-demand shows. Selkirk TV is available on Apple TV, Roku, Fire Stick, iPhones, iPads, Android devices and online.

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