Selkirk Sport unveils Jack Sock signature paddle

The LUXX Control Air is offered in Sock’s bold custom red, black and white colorway.

COEUR D’ALENE, IDAHO – June 4, 2024 –Selkirk Sport, the leading name in pickleball paddles, today announced the launch of  Jack Sock’s signature paddle: the LUXX Control Air, available in a striking black, white and red colorway. 

This release marks a significant milestone as Sock, the former tennis Olympian turned pickleball sensation, has chosen the LUXX Control Air as his paddle of choice while he competes at the professional level. 

Sock, renowned for his exceptional career in tennis with four Grand Slam titles and Olympic gold and bronze medals, has quickly established himself as a formidable force in the pickleball world. He is currently ranked No. 9 in men’s singles on the Professional Pickleball Association Tour and a member of the New York Hustlers in Major League Pickleball. 

“Using the LUXX Control Air, I feel, has changed my game,” Sock said. “I’ve been able to shape the ball well. I think I’ve been able to show that you can get some pop with it, meanwhile the feel is phenomenal. It’s a big advantage just to get the best paddle in my hand.” 

The LUXX Control Air is engineered with advanced technology to provide unparalleled control and finesse on the court. Key paddle features include a Florek Carbon Fiber surface, a thick honeycomb core and enhanced edgeless technology, which combine to give players a larger sweet spot and ample power on the court. 

Each paddle features Sock’s signature, and the bold black, white and red colorway not only makes a statement on the court, but also reflects Sock's dynamic personality and competitive spirit.

"Jack Sock is a true icon in the world of sports, and we are honored to collaborate with him on this signature paddle," said Mike Barnes, Co-Founder and Co-CEO of Selkirk Sport. "His dedication, skill and passion for pickleball make him a perfect ambassador for the LUXX Control Air. This paddle is designed to meet the high standards of a champion like Jack and to inspire players everywhere."

The Jack Sock Signature LUXX Control Air paddle is now available for purchase. It retails for $250.

About Selkirk Sport

Selkirk Sport, manufacturer of pickleball paddles and accessories, is a family-owned and operated company. Selkirk Sport is based in Hayden, Idaho, in the shadows of its namesake, the Selkirk mountain range. Founded in 2014, Selkirk Sport was born from a passion for sport and the Western outdoor leisure lifestyle that was afforded to the company’s founders, Rob and Mike Barnes, along with their father Jim, who is Selkirk’s production manager. Backed by the philosophy of always pushing the limits, Selkirk Sport is committed to manufacturing products that deliver the highest performance with unmatched quality and service. Selkirk Sport has become one of the industry’s fastest-growing companies, with paddles used by many of the game’s premier players, such as Jack Sock, Catherine Parenteau, Parris Todd, Dylan Frazier, Mary Brascia, Maggie Brascia, James Ignatowich and a host of others premier players and national/regional champions.

Media contacts: 

Kyle Whatnall: Kyle@Selkirk.com

Brynn Grissom: Brynn@Selkirk.com