Selkirk Pickleball Content Creators

For more than a decade, Selkirk's been ALL IN on fueling the pickleball obsession found within every player. As your partner, we'll support pickleball's growth through our content creator program.

We view content creators as more than just promotional partners — they're strategic storytellers who help us amplify brand awareness, generate high-quality content, and bring new audiences into the Selkirk ecosystem with the goal of driving long-term interest and future sales.

A woman smiles as she hits a volley with a green Selkirk paddle.

Three players in a backyard pickleball match: woman in white top and red skirt at net, man in red hoodie returning a lob, ball midair.

Green SELKIRK AMPED INVICTA 2.0 AIR pickleball paddle held by a player, blurred player behind.

Influencer Tiers

Learn about our different content creator partnership levels

Tier 1: Ambassadors

Our Strategic Allies: trusted top talent, always-on, exclusive.

These influencers represent Selkirk's most trusted and elite talent—reliable, collaborative, and exceptional communicators. As exclusive partners, they embody the highest standards of the brand. Below are the key qualities that define a Selkirk Ambassador.

Well-established in the pickleball community.
Knowledgeable about Pickleball and the Pickleball community
Dependable and quick to respond, ensuring smooth collaboration.
Exemplify our brand values and actively support our marketing initiatives.
High engagement and consistent growth
In tune with their audience, understands their community's needs/wants.

Tier 2: Content Creators

Our on-demand partners: Credible, authentic, non-exclusive, product focused.

These creators help us in more specific cases than our ambassadors. Here are some highlights on what it means to be a Selkirk Content Creator:

Strong potential for growth and expanding influence
Consistently creates high-quality, engaging content
Highly influential within their niche or community
Moderate number of followers, engagement rate, growth rate, audience quality score (AQS), and audience relationship health.

Tier 3 - Friends of the Brand (FoB)

Our friends: influential, adjacent audiences, minimal requirements

These creators are our friends and help us increase our brand awareness or the sport of pickleball. Here are some highlights on what it means to be a Friend of the Brand: